LinkedIn has become an essential online platform for professional and executives profiles.
When a professional needs to complete his LinkedIn profile, most decisions made are intuitive rather than objective. For this reason if you want to provide a certain degree of objectivity to your LinkedIn profile it´s recommended to apply SEO techniques.
In November 2018 I prepared a webinar for EFPA, the European Financial Planning Association in Spain. In this post created for them I am gathering the main benefits and steps you can follow to apply SEO when you write your profile on LinkedIn- LinkedIn Search Optimization- LSO-.
If you want to find your right keywords, using SEO can help you to reach your objective.